Ivy Park: Strong Beyond Measure
Beyonce is expanding her clothing brand into the sports arena. The Grammy award singer will premiere her new sports line ‘Ivy Park’ on April 14th. The collection will be available for purchase online and in stores internationally in the U.K, Europe, North America, New Zealand.
Beyonce credits her long affinity with fitness as the inspiration for the new line. Bey reminisces on the days when she was a teen and her father would wake her up to go running in the park. The place where she would often go to push her through tough times, to remind herself to never give up, to confront her fears and more. No wonder Bey, is so ‘badass’ in her music and her stage performance.
We often hear repeatedly that ‘Exercise Is A Great Way To Relieve Stress’, but ask any fitness guru and they will attest that this is a true statement. Beyonce and hubby Jay-Z are a powerhouse couple and there’s much pressure for the two given their success and popularity.
The Carters have conquered the music arena and now they’ve set their sights on the sports arena. Ivy Park will be available in the U.S via ‘ Top Shop’, ‘Nordstrom’ ‘JD Sports’, ‘Zalando’. Let’s just hope this will be an affordable line for the masses.
IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.
