Kendrick Lamar Explains New Music Direction, Confirms Engagement, & The Internet Went Up In Flames!


Kendrick Lamar received many mixed reviews of his controversial sophomore album ” To Pimp A Butterfly” [in stores now] .The newly released LP take a different direction from the Lamar’s debut album ‘good kid, m.A.A.D city’. Lamar delivers many self reflective songs or as I like to call ‘third eye’ messages to his fan on tracks like ‘King Kunta’, The Blacker The Berry’‘Hood Politics’, ‘U’, and ‘Complexion’.

Kendrick also announced that he remains ‘loyal’ to the ‘soil’ and recently engaged to his high school sweetheart, Whitney Alford.  However this particular news did not go over well with the public, and the internet had been up in flames since the Kendrick confirmed the news.

The race-debate descended upon the internet and critics called out the star for being a ‘conscious alternative rapper’ set up by the industry [aka a ‘fake’ rapper] because he is with a colored women with a lighter complexion.  There is also hurt amongst some dark-skin women who are upset by Kendrick’s portrayal of ‘dark-skin women’ as ‘leads’ in his video only to find that he has been committed to a woman of mixed-breed for 10 years instead.

Read below to hear Kendrick’s response on his new music direction.

On Whether Rappers Have A Responsibility To Their Community Lyrics: 

” We have a hand full right now, but I think every artist should always be responsible for how they market their music or how they go about putting their words together because this is something that I didn’t understand until I went on the roads and talked to these kids . They take my music very seriously, so with that being said I’m sure they take other artists music seriously. ” 

” The real life that the artists went through,  for kids in this new generation that might be trend for them, until they go out there and get themselves killed. How I put my words together personally is more of a strategic way. I’m not just glorifying the streets or what not; its a reality check but its for the better. “

On His Freedom With His Music Creativity:

” It takes alot of guts to put a record like [” I ” ] out on your second album as well. The label was behind the record because when we came into this business as TDE [Top Dawg Entertainment] doing what we wanted to do. We were selling records, mixtapes, and the foundation that we have with the kids  is strong; stronger than any type of number or marketing service that the label can do, and I respect that because they [the label] never tried to strategically move my creativity around.

On Choosing Music Collaborators Like [Bilal, Anna Wise, ThunderCat, & Snoop Dog] For Tracks ‘Institutionalized’ and ‘These Walls’:

“We locked in for a year and completed the project so I already had the mind-state of what I wanted the project to sound like because for me personally,  I’m not SOLD on your Celebrity or how many records you sold, I’m SOLD on Talent, and what your trying to Convey! “

One Love PLUM’s! 

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