Clearly nothing is stopping the money nor the endorsement deals in the Carter household. While Bey catches FLACK for her controversial new single “Bow Down B*tches” she is still hard at work. The singer was captured on the beach in the Bahamas posing a few of the new spring/summer collection items from the H&M company. According to reports, Beyonce will be featured in H&M ad prints, billboards and tv commercials, and will be using the same tag line [The Mrs.Carter Show] as her upcoming concert . The H&M promo ad will read as follows : “Beyonce as Mrs.Carter For H&M”
According to WWD:
” They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.
The commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.”