Hey Plum’s – I had the pleasure of attending a few shows at fashion week [which kicked off Feb. 7th – Feb14th] On Wednesday, February 13th 2013 (New York, NY), luxury women’s ready-to-wear brand OF WHONDER hosted their first New York Fashion Week presentation at the decadently chic ARENA.
The private viewing which was held at New York City’s recently renovated premier event space ARENA, located at 135 West 41st Street New York, NY 10018, afforded guests the opportunity to view the brands debut 13-piece capsule collection which was creatively displayed on pewter mannequins in gallery format. During the event, while leading up to the highly anticipated presentation, guests where allowed a behind the scenes glimpse of the creative process that helped shape the collection via a black and white documentary style projected installation.
The collection, aptly titled “Sophisticated Edge“, took its cue from refined classics while incorporating modern design elements such as supple leathers, novelty knits, engineered fabrics and geometric shapes. A directionally edited interview of Carmencita Whonder, OF WHONDER CEO and Founder, preceded the presentation which in turn set the tone for the brands electrifying unveiling.
Chief Executive Officer and Founder, Carmencita Whonder was quoted as saying:
“I could not have imagined a more whonderful debut for both the brand and the collection. The positive energy in the room and support for our concept was palpable. We are excited to take the lead in giving the majority of women access to high quality and high fashion for years to come.”
From the eclectic assortment of passed hors d’oeuvres to the sponsored bar and celebrity guest DJ Valissa Yoe, guests were taken on a magic carpet ride of sensual pleasure often evoked by more seasoned fashion houses, and not those marking their debut during New York’s uber competitive Fashion Week.
Here’s a few pics from the show below:
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