The Branding Continues! Nicki Minaj [who is also American Idol judge this season] and NBC’s Voice Judge/singer, Adam Levine have inked a deal with K-Mart Stores [via shopyourway.com] and will be branding their very own clothing line which will be featured in the flagship stores across the states. According to initial reports, both lines will include apparel and Minaj will be adding an accessories collection as well.
Thanks to Minaj’s smash hit “Pink Friday” fragrance [which is currently sold at Macy’s stores] in addition to her OPI Nail polish line, the barbie rapper is taking her branding to new heights as she enters the clothing and jewelry atmosphere. When asked about her joint venture Minaj said:
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” Minaj
Maroon 5 lead singer, Adam Levine had this to say about his new clothing debut:
“Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection,” he said.
As part of the joint partnership with K-Mart ShopYourWay.com customers will earn points for each purchase and other cool benefits. Both Minaj and Levine’s line is said to debut in the coming months.