Nicki Minaj pulled up in a custom made ‘Pink‘ lamorghini for her new clothing line launch at Walmart stores earlier this week. The Pink Friday rapper debut her “Fashion & Sexy” clothing and accessory line entitled “The Nicki Minaj” collection. As Nicki Minaj points out the inspiration behind the line was to allow young women [like her] to feel comfortable shopping for ‘affordable‘ & ‘chic‘ items at K.Mart.
“I wanted to do something that would take Kmart to another level and make girls like me think that we could shop here” says Minaj.
” The line is said to be an assortment of new fashion trends that include patterned leggings, color block skirts, washed denims, mini dresses, velour tracksuits, along with studded platform heels, jewelry, bejeweled capes and fauz fur hat accessories . Minaj collection items will retail anywhere from $3.99 to $27.99.”
Nicki Minaj is taking her business career to new heights. The “Starships” rapper clearly knows how to the essence of branding. Minaj has already scored major deals with ‘Viva Glam Mac Cosmetics‘, a partnership venture ‘Fusions Myx Moscato‘, her very own perfume line ‘Minajesty‘ and adding a clothing and accessory line is not only another smart ‘business’ move but a smart investment as well.
Nicki Minaj wears her product too.
Take a look at more of her photos from her debut launch below: