Pharell Williams steps into the world of fashion . The music producer has team up A.D.I.D.A.S – [All Day I Dream About Sports] to release an eco-friendly clothing line. Willliams and signature hat created a public PHENOM following their debut at the 2014 Grammy and Oscar Awards, and Adidas wants in.
According to GMA:
” In the new line, the company takes plastic that they recover from the sea and weave it with eco-friendly fabric. Pharell is also launching a new G-star apparel line along with a limited t-shirt line. “
I am really curious to see what this new line will produce. Pharell’s style of dress is not personal ‘cup of tea‘ but he is a ‘creative genius‘ when it comes to music but his new line will be ‘affordable’ and #PLUMCertfied.
Williams is part owner of a textile company [who knew?] so he clearly knows a thing or two about marketing sales drive. This is not the first nor last time these huge corporations seek out a hip hop brand ambassadors to target urban audiences and this is sure to be a game changer in the sneaker world.
A Tweet, A Tweet, That’s All Folks!