Rhianna debuts the visuals to her new single “What Now” starring herself. The video was directed by Darren Craig, Jeff Nicholas, and Johnathan Craven of The Uprising Creative.Ri-Ri gets unapologetic in the video as she shows off a variety of her emotions.
Keeping it simple to the message of the song the two-scene video depicts the 24-year old vulnerable side. RiRi sings:
Whatever It Is/
it’s Just Laughing At Me/
And I Just Want To Scream/
What Now/ I Just Can’t Figure It Out/