Recap: Tasama Craig Shows Off Fall Bag Collection At NYC Launch Party!


I had the pleasure of attending Tasama Craig’s fall bag launch party which was held at the ‘Gold Bar‘ in the Soho district of New York City on Sept. 18th.  Tasama Craig is the founder of new trendy handbag line, entitled Vanity Life NYC, unveiled a selected few of her signature clutch purse to a crowd of bloggers, press, buyers, fans and fashion insiders.

Inspired by the Manhattan nightlife culture, her pieces aim to infuse women with a dose of confidence and vanity, through statement making handbags.


The premier 9 piece collection was filled with trendy and wearable bags that spoke to the girly but edgy side of women. With expensive dyed alligator and snakeskin, pops of neon color, cheetah prints, zippers, studs and unique fine finishes on both the inside and outside of the bags; guests loved the design range in the collection. Favorite pieces of the night included,

The Teneil” for the rich green and grey snakeskin exterior with zip able pops of neon green on each side and “The Farrah” a limited edition snakeskin convertible clutch with gold hardware and symmetrical gold studs, made as the specialty piece for the launch.

While viewing the collection, guests sipped sponsored cocktails from True Vodka, danced to music by DJ Commish, enjoyed savory treats like “Mac and cheese balls” from the Maloney Porcelli restaurant, and indulged in alcohol infused cupcakes like “Pink Moscato” and “Baileys” from the Cupcake Cutie Boutique. Also adding to the feminine yet edgy theme of the night were custom Aztec/futuristic nails by NYC manicurist Lady Fancy Nails.


Overall guests fully “embraced their vanity” and were buzzing with excitement at the collection.  A few women also receieved free pamperinng services  courtesy of Pieces are available on the Vanity Life NYC website, and will hit trendy Manhattan boutiques in the near future.


Vanity NYC was founded in New York by Tasama Craig. Living by the mantra

“We’re all vain to some extent, embrace it,” the New York City nightlife, fashion culture & hustle has influenced the designer to push forward.  The Vanity NYC woman is edgy, fierce and independent; or needs a bold accessory to give her that added boost of confidence. Encouraging all women to embrace their vanity, Vanity NYC wants women to wear their individuality boldly and proclaim who they are to the world.

I caught up with Tasama Craig to talk about her new collection and the inspiration behind it all. Take read of our interview below:

tasama craig-vanitylifenyc-kayeplum-thatplum

P.L.U.M: Your new Bag Collection Is The buzz Around Town, Why did you choose New York to launch your new line?

I moved from here from South Florida two years ago to pursue my collection and the future of Vanity Life NYC .”

P.L.U.M: How Was The Adjustment Moving To New York?

“I am still getting used to the weather but other than I love it. Everything is so magical out here.”

P.L.U.M: Who Are Some Of The Designer That Influenced Your Passion For Fashion?

“My favorite designer is Kate Spade. I want my collection to be the younger Kate spade and more of an upgraded  Juicy Couture because I love their designs. “

Vanity life-thatplum-2

P.L.U.M:Which Bag Do You Love The Most From Your New Line?

The Teneil”  [seen above] for the rich green and grey snakeskin exterior with zip able pops of neon green on each side. I designed this bag  last week. It took me  two days and I recently got it shipped to me. I love the style of it and I store alot of things inside.

P.L.U.M: What Is About Your Bag Collection That Is Different From Current Bag Markets?

Well, in our line we only do Clutches.  Most clutch carriers are of the regular size clutches   [that only host small items]  However,we carry exclusive collection pieces are suitable for all occasions and our bags are a collectible item that can be used for years to come.

Check out Tasama Craig’s  newly launched website and bag collection at website over at  Vanity Life NYC

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