In light of the music re-surgence it seems that there might also be a new an industry renovation in music videos -at least that’s what Kendrick Lamar feels. In a day when video vixens look ALL the same [Lighter skin, long hair, bold make-up with huge ASS-SETS attached] one rapper is OPTING for something a little different. Rapper, Kendrick Lamar is highly rewarded in the music industry for his WICKED metaphorical and lyrical talent, and while he still remains HUMBLE [despite the success of his first album debut “GOOD Kid M.A.A.D City” , he’s not only trying to show the balance of musical and talent but the balance of IMAGES of what the industry defines as a “BEAUTIFUL Woman” in his videos as well. Lamar made it very clear that he was not trying to start a color debate over light skin vs. dark skin but merely trying to show balance.
In his upcoming video “Poetic Justice” which features rapper Drake, Kendrick Lamar chose a darker skin woman to play his leading lady and explains his decision by stating the following:
“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video. It’s almost like a color blind industry where there’s only one type of appeal to the camera. It was a girl on set and I said, ‘Ask her.’
I give [Brittany Sky] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos. No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance.
Here’s the video PLUM’s – ENJOY .