Basketball wives reality star Evelyn Lozado unveiled her new cosemtic line “E” by Evelyn Lozado today. Evelyn has definitely made her mark in reality tv and she has become a huge trendsetter with her bold eyeshadow wear which she often displays on BBW. Aside from her ill-shoe game Evelyn says that launching her own cosmetics line has been a dream come true for her.
I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream….I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.
The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.
Side bar: Seems like Evelyn has taken a page from RHOA star Sheree Whitfield book but she’s clearly milking the game a bit more. Sheree set off the trend during season 1 [two years ago] of RHOA when she launched her clothing line ‘She by Sheree’, Evelyn has E by Evelyn Lozado. Sheree’s catch phrase was “Who Gon Check Me Boo” Evelyn began her infamous catch phrase ‘You Are Non-Factor B*tch’ from season 2 and she’s now selling her latest catch phrase “You Ain’t About This Life” t-shirts for $24.95 on her website as well. Seems like the motto among reality celebs are ‘If you can’t beat them; join them’.
The line is currently available online at EbyEvelynCosmetics.com but it will be availble in retail stores in the upcoming months.