Evelyn Lozado Launches New Cosmetic Line!

Basketball wives reality star Evelyn Lozado unveiled her new cosemtic line “E” by Evelyn Lozado today. Evelyn has definitely made her mark in reality tv and she has become a huge trendsetter with her bold eyeshadow wear which she often displays on BBW. Aside from her ill-shoe game  Evelyn says that launching her own cosmetics line has been a dream come true for her.

I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream….I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.

The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.

 

Side bar: Seems like Evelyn has taken a page from RHOA star Sheree Whitfield book but she’s clearly milking the game a bit more. Sheree set off the trend during season 1 [two years ago] of RHOA when she launched her clothing line ‘She by Sheree’, Evelyn has E by Evelyn Lozado. Sheree’s catch phrase was “Who Gon Check Me Boo” Evelyn   began her infamous catch phrase  ‘You Are Non-Factor B*tch’ from season 2 and she’s now selling her latest catch phrase “You Ain’t About This Life” t-shirts for $24.95 on her website as well. Seems like the motto among reality celebs are ‘If you can’t beat them; join them’.

The line is currently available online at EbyEvelynCosmetics.com but it will be availble in retail stores in the upcoming months.

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